Saturday, June 6, 2009

The Taylor Chronicles: Codes

Another proof that Taylor Swift is not just your typical singer-guitarist-songwriter are the codes inserted in the lyric sheet of her albums. Yep, she is also goddamn smart.

It may be her idea, or that of her marketing team, but regardless whose it is, that additional feature is an irresistible lure to fans to buy the physical album despite the downloadable version (free or otherwise). No wonder her albums are multi-platinum!

Above is a sample lyric page of her second album (Fearless) and the song is Love Story. The codes are letters that are CAPITALIZED in the lyrics when they shouldn't be. Example (see the letters marked/encircled in the pic): we were both young when i first Saw you. "S" in "saw" is out of place, and that's the letter to look out for. The whole story: S-O-M-E-D-A-Y *** I-L-L ***F-I-N-D ***T-H-I-S. I can't be sure but I'm guessing that what she means is she hopes to find a love like the one in the song... someday.

Another sample:
*Song - Hey, Stephen
*Code - LOVE AND THEFT (Stephen, about whom she wrote the song, is a member of this band)

Itching to get a copy of the album now? =) =) =)

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